The Agenda

Time Description Speakers Format
08:30

Registration & Welcome Coffee

09:00

Opening Speech

Alexandre Oliveira, Managing Director, HRS and Aline Bueno, Director of Sales, HRS

09:10

Why e-commerce is the only future model?

E-commerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or ecommerce, is a rapidly growing new avenue of e-commerce that’s mostly driven by the expanding market and influence of smartphones and millennial’ comfort with shopping online. In 2016, the ecommerce sector enjoyed a 39.1% increase in sales compared to the previous year.

There is a reason why e-commerce has demonstrated such explosive growth in the past couple of years. Indeed, with the internet becoming an essential requirement of everyday life, businesses are learning to take advantage of the numerous benefits of e-commerce.

Samy Dana, Professor, Economic Commentator and Columnist

Tiago Barra, Head of Growth Brasil, Rappi 

Ted Talk

10:00

How e-commerce can meet travelers needs in corporate lodging? How technology enables customer success in corporate lodging

On-line travel bookings is the new way in most markets. Business Travelers expect to be treated as leisure travelers and being proposed hotels that meet both their requirements and their corporate policy. They have no time to think about trip planning and only the use of technology will enable personalized and anticipated offers. The more we know about the travelers and his travel pattern, the more we will be able to meet his requirements and remove all the pain of planning

Tobias Ragge, CEO, HRS

Ted Talk

10:30

Coffee Break & Networking

11:15

 How to stay connected with your travelers before, during and after the trip

It's all about adoption! Without it, you will be not be able to achieve neither savings, nor duty of care objectives. The business trip is never an objective it is just a way to go somewhere for a business meeting, external or internal. Business Travelers just want to make it simple, smooth and have the most efficient and nice travel experience.
Most of the non compliant booking, purchasing are made during trips as travelers want a quick fix solution and do not pay attention at the travel policy while on trip.
You want them to follow the travel policy and use the chosen booking channels to ensure you have spend and activities visibility. This session will demonstrate how customer care technologies will enable the continuous connection with your travelers to ensure both compliance and traveler satisfaction.

Aitor Marin, Strategic Partnership Manager, HRS

Daniela Piccinato, Marketing & Communications Director, Sitel

Felipe Laporte, Co Founder, Smart Trip

Laurita Paredes, Procurement Manager, DHL Global Business Services

Maurici Junior, Member of the Administrative Board, ABCOMM

Panel

12:00

How to connect your various service providers to simplify processes and services access?

It's all about API!
Can you imagine a world where all your travel services suppliers will be connected between themselves to be able to offer a better travel experience to your employees while delivering you the data that you need to stay in control of your spend?
This dream will become a reality thanks to the API technology.
This session will cover the current status and future developments of interconnection between the various services providers

Albert Sales, Commercial Director, Wappa

Alexandre Oliveira, Managing Director , HRS

Hugo Halfed, Commercial Director,F(X) Structured Credit Marketplace

Valéria Soska, Managing Director, SAP Concur

Panel

12:45

Lunch

14:00

How to connect lodging for transient and meetings?

The lodging category is the most common spend between transient travel and meetings.
On the hotel side, the two businesses used to be sold very separately by different sales forces with different pricing policies.
Since procurement organizations have started to look at the meeting spend optimization opportunities, the hotel industry have merged their team and approach to corporations. However, the pricing policies and yield management still remain different and it is often difficult for non experts to understand what type of optimization corporations can get by bundling their volumes. This session will showcase a case study on how a corporation has been able to optimize their meeting and transient lodging spend when it was relevant

Marcela Silva, Travel Cordinator, Roche

Phelipe Farah, Director Hotel Solutions

Rosângela Gonçalves, Diretor of Sales, Transamérica Hotéis

Case Study

14:45

How to connect with internal stakeholders to optimize the lodging category? 

 Travel and meeting spend category is not the only responsibility of the travel/meeting buyer. Numerous stakeholders are involved in the category strategy  at various levels: from influencers to decision makers. These stakeholders are based in finance, procurement, HR, security, IT, business units and they have all different needs and objective. To be successful, your category strategy should not only take into account the culture and overall strategy of your company but also your various stakeholders requirements. In order to do so, you need to know how to interact with them and understand what they expect from you. This session will explore these main stakeholders needs.

Alexandre Arruda, CEO, Argo Solutions

Fabio Longo, Director of Administration and Technology, Minerva Foods

Helena Pécora, CFO, Eli Lilly

Keila Hanashiro, Facilities Manager, Santander

Mauro Chermont, Procurement Manager, White Martins

Panel

15:30

Coffee Break & Networking

16:00

Distribution Chanel costs and their impact on the hotel program performance

Travel Buyers and their hotel partners often overlook the distribution costs associated with the booking channels that bring together the lodging services they negotiate.
There is a legacy misconception that these costs are "part of the game" and thus cannot be challenged or even eliminated.
The "channel centric" prevalent mentality have protected the status quo leading to price disadvantages based on channel and very often to a lose-lose outcome for both Buyers and Hoteliers. With the evolution of the distribution landscape and technology available to tailor the offering on specific channels - in particular for the corporate market - along with changes on the macro regulation on channel parity, this is perhaps an obsolete view.
How hotels and corporate need to work together to properly map their most important distribution channel costs and stir negotiations and execution towards the ones that provide the best return for both sides?

Fernão Loureiro, LATAM Business Travel Manager, Philips

Phelipe Farah, Diretor Hotel Solutions, HRS

Priscila Domit - Nacional Sales Manager - Rede Blue Tree Hotéis

Panel

16:45

The Business Traveler/ Consumer of the Future in a hyper connected world

Keynote speaker - Tiago Mattos, futurist and co-founder of Aerolito

Enlighten talk

17:30

Closing Remarks

Suzanne Neufang, VP Americas, HRS and Alexandre Oliveira, Managing Director, HRS


— Please note the agenda is subject to change —

  • 08:30 — Registration & Welcome Coffee

    Registration & Welcome Coffee

  • 09:00 — Opening Speech

    Opening Speech

  • 09:10 — Why e-commerce is the only future model?E-commerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or ecommerce, is a rapidly growing new avenue of e-commerce that’s mostly driven by the expanding market and influence of smartphones and millennial’ comfort with shopping online. In 2016, the ecommerce sector enjoyed a 39.1% increase in sales compared to the previous year.There is a reason why e-commerce has demonstrated such explosive growth in the past couple of years. Indeed, with the internet becoming an essential requirement of everyday life, businesses are learning to take advantage of the numerous benefits of e-commerce.

    Why e-commerce is the only future model?

    E-commerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or ecommerce, is a rapidly growing new avenue of e-commerce that’s mostly driven by the expanding market and influence of smartphones and millennial’ comfort with shopping online. In 2016, the ecommerce sector enjoyed a 39.1% increase in sales compared to the previous year.

    There is a reason why e-commerce has demonstrated such explosive growth in the past couple of years. Indeed, with the internet becoming an essential requirement of everyday life, businesses are learning to take advantage of the numerous benefits of e-commerce.

  • 10:00 — How e-commerce can meet travelers needs in corporate lodging? How technology enables customer success in corporate lodgingOn-line travel bookings is the new way in most markets. Business Travelers expect to be treated as leisure travelers and being proposed hotels that meet both their requirements and their corporate policy. They have no time to think about trip planning and only the use of technology will enable personalized and anticipated offers. The more we know about the travelers and his travel pattern, the more we will be able to meet his requirements and remove all the pain of planning

    How e-commerce can meet travelers needs in corporate lodging? How technology enables customer success in corporate lodging

    On-line travel bookings is the new way in most markets. Business Travelers expect to be treated as leisure travelers and being proposed hotels that meet both their requirements and their corporate policy. They have no time to think about trip planning and only the use of technology will enable personalized and anticipated offers. The more we know about the travelers and his travel pattern, the more we will be able to meet his requirements and remove all the pain of planning

  • 10:30 — Coffee Break & Networking

    Coffee Break & Networking

  • 11:15 —  How to stay connected with your travelers before, during and after the tripIt's all about adoption! Without it, you will be not be able to achieve neither savings, nor duty of care objectives. The business trip is never an objective it is just a way to go somewhere for a business meeting, external or internal. Business Travelers just want to make it simple, smooth and have the most efficient and nice travel experience.Most of the non compliant booking, purchasing are made during trips as travelers want a quick fix solution and do not pay attention at the travel policy while on trip.You want them to follow the travel policy and use the chosen booking channels to ensure you have spend and activities visibility. This session will demonstrate how customer care technologies will enable the continuous connection with your travelers to ensure both compliance and traveler satisfaction.

     How to stay connected with your travelers before, during and after the trip

    It's all about adoption! Without it, you will be not be able to achieve neither savings, nor duty of care objectives. The business trip is never an objective it is just a way to go somewhere for a business meeting, external or internal. Business Travelers just want to make it simple, smooth and have the most efficient and nice travel experience.
    Most of the non compliant booking, purchasing are made during trips as travelers want a quick fix solution and do not pay attention at the travel policy while on trip.
    You want them to follow the travel policy and use the chosen booking channels to ensure you have spend and activities visibility. This session will demonstrate how customer care technologies will enable the continuous connection with your travelers to ensure both compliance and traveler satisfaction.

  • 12:00 — How to connect your various service providers to simplify processes and services access?It's all about API!Can you imagine a world where all your travel services suppliers will be connected between themselves to be able to offer a better travel experience to your employees while delivering you the data that you need to stay in control of your spend?This dream will become a reality thanks to the API technology.This session will cover the current status and future developments of interconnection between the various services providers

    How to connect your various service providers to simplify processes and services access?

    It's all about API!
    Can you imagine a world where all your travel services suppliers will be connected between themselves to be able to offer a better travel experience to your employees while delivering you the data that you need to stay in control of your spend?
    This dream will become a reality thanks to the API technology.
    This session will cover the current status and future developments of interconnection between the various services providers

  • 12:45 — Lunch

    Lunch

  • 14:00 — How to connect lodging for transient and meetings?The lodging category is the most common spend between transient travel and meetings.On the hotel side, the two businesses used to be sold very separately by different sales forces with different pricing policies.Since procurement organizations have started to look at the meeting spend optimization opportunities, the hotel industry have merged their team and approach to corporations. However, the pricing policies and yield management still remain different and it is often difficult for non experts to understand what type of optimization corporations can get by bundling their volumes. This session will showcase a case study on how a corporation has been able to optimize their meeting and transient lodging spend when it was relevant

    How to connect lodging for transient and meetings?

    The lodging category is the most common spend between transient travel and meetings.
    On the hotel side, the two businesses used to be sold very separately by different sales forces with different pricing policies.
    Since procurement organizations have started to look at the meeting spend optimization opportunities, the hotel industry have merged their team and approach to corporations. However, the pricing policies and yield management still remain different and it is often difficult for non experts to understand what type of optimization corporations can get by bundling their volumes. This session will showcase a case study on how a corporation has been able to optimize their meeting and transient lodging spend when it was relevant

  • 14:45 — How to connect with internal stakeholders to optimize the lodging category?  Travel and meeting spend category is not the only responsibility of the travel/meeting buyer. Numerous stakeholders are involved in the category strategy  at various levels: from influencers to decision makers. These stakeholders are based in finance, procurement, HR, security, IT, business units and they have all different needs and objective. To be successful, your category strategy should not only take into account the culture and overall strategy of your company but also your various stakeholders requirements. In order to do so, you need to know how to interact with them and understand what they expect from you. This session will explore these main stakeholders needs.

    How to connect with internal stakeholders to optimize the lodging category? 

     Travel and meeting spend category is not the only responsibility of the travel/meeting buyer. Numerous stakeholders are involved in the category strategy  at various levels: from influencers to decision makers. These stakeholders are based in finance, procurement, HR, security, IT, business units and they have all different needs and objective. To be successful, your category strategy should not only take into account the culture and overall strategy of your company but also your various stakeholders requirements. In order to do so, you need to know how to interact with them and understand what they expect from you. This session will explore these main stakeholders needs.

  • 15:30 — Coffee Break & Networking

    Coffee Break & Networking

  • 16:00 — Distribution Chanel costs and their impact on the hotel program performanceTravel Buyers and their hotel partners often overlook the distribution costs associated with the booking channels that bring together the lodging services they negotiate.There is a legacy misconception that these costs are "part of the game" and thus cannot be challenged or even eliminated.The "channel centric" prevalent mentality have protected the status quo leading to price disadvantages based on channel and very often to a lose-lose outcome for both Buyers and Hoteliers. With the evolution of the distribution landscape and technology available to tailor the offering on specific channels - in particular for the corporate market - along with changes on the macro regulation on channel parity, this is perhaps an obsolete view.How hotels and corporate need to work together to properly map their most important distribution channel costs and stir negotiations and execution towards the ones that provide the best return for both sides?

    Distribution Chanel costs and their impact on the hotel program performance

    Travel Buyers and their hotel partners often overlook the distribution costs associated with the booking channels that bring together the lodging services they negotiate.
    There is a legacy misconception that these costs are "part of the game" and thus cannot be challenged or even eliminated.
    The "channel centric" prevalent mentality have protected the status quo leading to price disadvantages based on channel and very often to a lose-lose outcome for both Buyers and Hoteliers. With the evolution of the distribution landscape and technology available to tailor the offering on specific channels - in particular for the corporate market - along with changes on the macro regulation on channel parity, this is perhaps an obsolete view.
    How hotels and corporate need to work together to properly map their most important distribution channel costs and stir negotiations and execution towards the ones that provide the best return for both sides?

  • 16:45 — The Business Traveler/ Consumer of the Future in a hyper connected world

    The Business Traveler/ Consumer of the Future in a hyper connected world

  • 17:30 — Closing Remarks

    Closing Remarks


— Please note the agenda is subject to change —